Audi Middle East Announces New Deal in UAE Hospitality Sector
Published on Tuesday, May 17, 2011
Audi Middle East Announces New Deal in UAE Hospitality Sector
Audi Dubai, represented by Al Nabooda Automobiles, and Europcar recently announced an exclusive partnership to provide The Ritz-Carlton, Dubai International Financial Centre (DIFC) with a fleet of new Audi A8 L models for their guests' transportation needs.
Audi Middle East Corporate Sales Manager Stephan Zeh commented "We are very pleased that the new Audi A8 L will be used by The Ritz-Carlton, DIFC. As our flagship the car reflects the prestige our customers are looking for and in combination with our shuttle program for fleet customers Europcar chose Audi as the best option available in the market."
Lothar Quarz, General Manager of the Ritz-Carlton DIFC, said, "As operators of world-class, five-star hospitality we need to reflect this image in the services we provide to our guests at the Ritz-Carlton. Audi is a world leader in the automotive industry with a premium positioning in the luxury sector. Audi in the combination with Europcar as a service provider is the right choice."
With an additional 13 centimeters benefiting the rear passengers, the Audi A8 long-wheelbase is the ideal chauffeur vehicle and offers ultimate luxury with options like the reclining seat and footrest, massage function and the Rear Seat Entertainment system.
The Audi A8 L vehicles have proven very popular in the hospitality sector and are currently in-fleeted by several hotels and chauffeur companies. Overall, Audi corporate sales in the UAE increased by 46 percent in the first quarter of 2011 compared to the same period last year. According to Audi Middle East this is mainly due to the high demand for the new Audi models and improved economic conditions in the market.
About Audi and Audi Middle East
The Audi Group sold around 1,092,400 cars of the Audi brand in 2010. The Company posted revenue of ?29.8 billion and an operating profit of ?1.6 billion in 2009. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gy?r (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 60,000 people worldwide, including around 46,600 in Germany. Between 2011 and 2015 the brand with the four rings is planning to invest around ?11.6 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.
Audi has long been fulfilling its social responsibility on many levels ? with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward looking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. The current Middle East model range comprises the A3 Sportback and A4, the A5, S5 and RS 5, the A5 Sportback, A5 Cabriolet, A6, S6, the TT and TT RS Coupe and Roadster, the A7, A8 L, the Q5, Q7, the R8 , the R8 V10, and the R8 Spyder V10.
Source: http://www.fourtitude.com/news/publish/Audi_News/article_6841.shtml
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