Corporate name
Originally, the name « Park Avenue » was given because of the business’ physical location when it was acquired in 1959. Park Avenue Chevrolet was situated on “Avenue du Parc”. Because the neighborhood was predominantly English-speaking, the street was known as Park Avenue.
Thanks to the new leadership provided by Mr. Norman Hébert senior, the dealership becomes immensely successful and builds itself a powerful reputation based on high quality service envied by the competition. Its customer service becomes famous amongst the clientele and the Park Avenue name becomes synonymous with excellence, making it an ideal brand name even long after its departure from Avenue du Parc.
Today still, and more than ever, the Park Avenue name is associated with the automotive industry and high quality service. To survive in the business world for more than 50 years under the same name, we had to represent reassuring corporate values in the eyes of the public. We work very hard to make sure our standards are on par with the heritage that was handed down to us from the Hébert family.
