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Who We Are

Our Purpose

We fundamentally care about the well-being of our clients and employees, and we listen attentively to their needs. Our reputation dictates our actions and choices.

Our Mission

We are a family-owned group dedicated to the high-end automotive industry in the Greater Montreal area. We provide attentive and impeccable service, inspiring trust and pride within our community.

Our Vision

To offer the luxury of an experience that is at once distinctive, human and simple.

Our Values

Our pillars

A Prestigious Employer
in its Field

Our reputation isn't a matter of chance. It rests on high standards and on every person who contributes, day after day, to the trust it inspires.

An Innate
Performance

Here, our rigour and diligence are matched only by our ambition. It's the drive to surpass ourselves that leads us toward excellence and the achievement of our goals.

A Long-Term
Commitment

At Groupe Park Avenue, we invest in our people. Internal mobility and recognition allow everyone to grow and give themselves the means to achieve their ambitions.

Our History

Our History

  • 1959

    Norman D. Hébert Sr. acquires Park Avenue Chevrolet, a dealership facing financial difficulties. He then embarks on impressive growth and diversifies operations.

  • 1984

    After opening the first long-term commercial fleet rental company in Canada and organizing the first Montreal Auto Show, Norman D. Hébert Sr. creates the Groupe Park Avenue to consolidate all his activities.

  • 1985

    The Groupe Park Avenue acquires a significant plot on Boulevard Taschereau in Brossard, which will eventually house most of its operations.

  • 1991

    After an impressive career, Norman D. Hébert Sr. hands over the business to his son, Norman Hébert Jr., who begins developing their properties in Brossard and newly acquired ones in Sainte-Julie.

  • 2010-2018

    The Groupe Park Avenue grows, notably beyond Montreal's South Shore, acquiring Mercedes-Benz of Quebec, Mercedes-Benz Silver Star, and BMW Sherbrooke.

  • 2023

    After building the Groupe Park Avenue into one of the largest automotive groups in Quebec, Norman Hébert Jr. passes the torch to his son, Norman John Hébert, who is determined to make the Group a leader in automotive electrification in Quebec.

  • 2023-2025

    Groupe Park Avenue undertakes a wave of major renovations to stay at the forefront of its industry, notably at Park Avenue Volvo, Mercedes-Benz Silver Star, BMW and MINI Brossard, as well as Léo Harley-Davidson.

  • 2026

    Groupe Park Avenue begins a strategic refocusing, now concentrating its expertise on the luxury vehicle market in Greater Montreal.

Our Community Commitment

The Hébert family, Groupe Park Avenue and its dealerships support numerous causes each year, hoping to contribute to a better future for all.

Health, and children's health in particular, holds a place of special importance among our priorities, and we pay particular attention to organizations working in this field.

Here are some causes supported by the Park Avenue Group
and the Hébert family:

  • Centraide of Greater Montreal
  • Operation Enfant Soleil
  • The Grand Défi Pierre Lavoie
  • Canadian Cancer Society
  • Alzheimer Society South Shore
  • Douglas Institute Foundation
  • Kids Help Phone
  • Children's Wish Foundation
  • CHUM Research Center
  • Maisonneuve-Rosemont Hospital Foundation
  • Victor-Gadbois House
  • Montreal Heart Institute
  • Charles-Lemoyne Hospital Foundation
  • and many others

Our Advantages

A respectful culture

Our corporate culture is human and caring, driven by a leadership style that champions compassion and respect for everyone.

Mobility that propels

We help employees who wish to develop their skills, explore new responsibilities, and contribute to the growth of our organization.

Performance that's valued

We encourage everyone to play an active role in their professional development, and we offer learning opportunities to support them along the way.

A team that brings people together

Mutual support is very much present here, and the diversity of personalities is what makes our team strong. Being part of a dealership network also provides access to unique services and resources.

A comprehensive package

We offer competitive salaries, attractive benefits, a matching RRSP program, flexible scheduling, telemedicine, 10 paid holidays, and 5 sick and wellness days.

Our areas of employment

Sales

Sales

Stand out in a dynamic work environment with challenges as numerous as our brands.
Mechanics and Maintenance

Mechanics and Maintenance

Become an expert in your brand and make a difference in everyone's driving experience.
Bodywork and Painting

Bodywork and Painting

Put your experience and motor skills to work to restore the shine to all types of vehicles.
Customer Service

Customer Service

Be the friendly voice of our organization and showcase your ability to solve problems professionally.
Administration

Administration

Contribute to our company's success by bringing your management and organizational expertise.
Operations

Operations

Become the pivotal point between our departments and suppliers to ensure our operations run smoothly.

Spontaneous Application

Want to contribute to our dynamic and innovative team? Apply now and let us discover how you could bring your talent and passion to our team.